Purpose
Provide the campaign-level frame that shapes Giving Advocate language and portal stewardship posture.
When to use
- Giving Advocate role resources
- fundraising-adjacent UX copy and CTAs
- impact storytelling and stewardship prompts
Core conviction
Hope transforms.
The campaign is an invitation into partnership, not transactional fundraising. We connect generosity to purpose, formation, and student impact.
Giving posture
- Participation over transaction
- Stories before numbers
- Gratitude and celebration, not guilt or pressure
- Generosity at every level: time, talent, treasure
Portal implications
- Fundraising language should be invitational and impact-centered.
- Stewardship should emphasize gratitude and outcomes.
- Giving Advocate resources should lead with stories tied to a pillar.