Purpose
Define the campaign pillars as the primary organizing structure for Giving Advocate storytelling and “why giving matters” content.
When to use
- Giving Advocate role resources
- impact stories
- linking giving opportunities to meaning
Pillars
1) Access & Affordability
2) Academic Excellence
3) Christ-Centered Formation
4) Innovation & Industry Leadership
5) Community & Global Engagement
Portal implications
- Any giving opportunity should map to at least one pillar.
- Stories should be tagged by pillar for browsing and sharing.
- Give Advocates should have pillar-based “talking points” that stay invitational.
Christ-centered note
For Christ-centered language and claims, defer to: